Michail Dimitriou
Digital Marketing / User Acquisition divider



Terms of Use

Welcome to my website

I can't believe that someone wants to read the Terms of Use of a website that provides only content. But anyway, It is your right to do whatever you want, just I do not want to have any relationship with people like you :D

Here we are

If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Michail Dimitriou’s relationship with you in relation to this website. The term ‘Michail Dimitriou’ or ‘us’ or ‘we’ refers to the owner of the website, located in Larnaca, Cyprus. The term ‘you’ refers to the user or viewer of our website. The use of this website is subject to the following terms of use:

☞ The content of the pages of this website is for your general information and use only. It is subject to change without notice.
☞ Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
☞ Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
☞ This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
☞ All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.
☞ Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
☞ From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
☞ You may not create a link to this website from another website or document without Michail Dimitriou’s prior written consent.
☞ Your use of this website and any dispute arising out of such use of the website is subject to the European and Cyprus laws.


info (at) dimitriou.gr  
+357 95510891  
Michail Dimitriou  
Larnaca, Cyprus  
Digital Marketing / User Acquisition  
I was born in 1983 in Greece. Now I am living in Larnaca Cyprus. From November 2015 to  
February 2020 I was living in Malta. Digital Marketing & Analysis is my passion. Also I love maths.  
I created some tools and I wrote some articles about analysis & digital marketing.  
Currently I am working as Head of User Acquisition for Wooloo Games Pacific, a company that  
develops and publish mobile game apps. Since 2017 I specialize in gaming section firstly as a  
PPC manager for an online casino & sportsbook operator based in Malta, and now as Head of  
User Acquisition for a mobile game apps development company based in Australia and Cyprus.  
A video presentation is available at https://michail.dimitriou.gr  
Digital Marketing Strategy  
Technical SEO  
PPC Campaigns  
Google Ads  
Facebook Ads  
Bing Ads  
Apple Search Ads  
Google Analytics  
Google Tag Manager  
Google Firebase  
Google Optimize  
Web Design (Wordpress, HTML & CSS)  
Image Editing (Adobe Photoshop)  
Video Editing (Adobe Premiere)  
. Methodology for calculating position changes in Google results  
. Organizational SEO guide  
. SEO: Differences in the usage of robots.txt and noindex meta-tag  
. Methodology for calculating position changes in Google results  
. Google AdWords: performance formulas  
. Microdata: Usage and integration to the code  
. Protect a new website from negative SEO  
. Some tips for Google Adwords  
. Effective video marketing for product promotion  
. Average SERP change calculation  
. Google AdWords performance calculation  
. Interview with Michail Dimitriou, Digital Marketing Consultant  
iGaming (Online Casinos & Sportsbook)  
Gaming (Mobile Gaming Apps)  
E-Commerce & Retailing  
Tourism (Hotels, Sailing boats rental)  
Financial Services  
Busines Services (B2B)  
Real Estate  
Work History  
Wooloo Games Pacific PTY LTD  
Head of User Acquisition  
February 2020 – Present  
Lamaca, Cyprus  
Employment Type: Full time  
Company Activities: Mobile Game Development  
User Acquisition  
Digital Marketing  
Liaising and Implementing the User Acquisition Assets – modifying them and adjusting them  
for device and platform environment  
Review Content Game publishing on main Stores (Google Play, App Store) i.e. Landing  
Pages, Screenshots  
Reviewing the Attribution Tools, liaising with the Networks & Account Managers & Product  
Team & Management of the Publishers regarding the preparation & the follow-up of the  
Marketing Budget and the LTV assessment of the app portfolio of the Australian Publishers  
Companies trading as Wooloo Games Pacific PTY LTD  
Royal Panda LTD (LeoVegas Mobile Gaming Group)  
PPC Manager  
October 2017-December 2019  
Sliema, Malta  
Employment Type: Full time  
Company Activities: iGaming Operator  
Managing the PPC campaigns. This include budget control, depending on the profitability of  
each campaign.  
Calculating important KPIs like the Return on Investment (ROI), the real Cost per Acquisition  
(CPA), the ideal CPA for each campaign/ad group in order to be profitable, and other indicators.  
Creation and analysis of a/b tests  
Technical SEO consultancy to SEO department  
Think Design LTD  
Digital Marketing Manager  
December 2015 – October 2017  
Birkirkara, Malta  
Employment Type: Full time  
Company Activities: Digital Agency  
Digital Marketing Manager  
December 2013 – November 2015  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: E-shop  
PPC Analyst  
June 2015 – Present  
London, UK (remote)  
Employment Type: Freelancing  
Company Activities: Digital Agency  
Prodigy IQ  
Digital Marketing Consultant  
April 2015 – December 2020  
Bayside, NYC, USA (remote)  
Employment Type: Freelancing  
Company Activities: Digital Agency  
Tailored Solutions Pvt LTD  
Digital Marketing Manager  
October 2014 – March 2015  
Ahmedabad, India (remore)  
Employment Type: Fleelancing  
Company Activities: Digital Agency  
iPlus S.A. / OneSet S.A.  
Digital Marketing Manager  
September 2012 - September 2013  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: Mobile apps development  
Walk in the park  
Digital marketing Executive  
February 2012 – February 2013  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: Digital Agency  
Greek Special Forces  
May 2010 – February 2011  
Nea Santa, Greece  
71st Airmobile Infantry Brigade  
Military Service  
School of Economics,  
Department of Accounting  
TEI of Kavala  
Kavala, Greece  
Faculty of economics  
(Erasmus Program)  
Dokuz Eylul University  
Izmir, Turkey  
Croupier/Dealer Casino  
& Studio Level Award  
Online Live Casino Academy  
Bugibba, Malta  
Google Inc, Google AdWords  
Athens Greece, 16 November 2012  
WordCamp Europe, WordPress CMS  
Sofia Bulgaria, 27 – 29 September 2014  
Google Inc, Google AdWords  
Google Inc, Google AdWords  
Thessaloniki Greece, 5 - 7 March 2014  
Thessaloniki Greece, 11 - 13 March 2015  
. Google AdWords Certification  
. Google Advertisement Fundamentals Exam (success rate 88%)  
. Search Advertising Advanced Exam (success rate 85%)  
. Greek, Mother tongue  
. English, Fluent  

  1. Michail Dimitriou in Athens
    Athens, Greece
  2. Michail Dimitriou in forest in malta
  3. Michail Dimitriou at the radar station in malta
    Radar Station
    in Malta
  4. Michail Dimitriou in syracuse italy
    Syracuse, Italy
  5. Michail Dimitriou with his mini cooper s
  6. Michail Dimitriou with his mini cooper s
  7. Michail Dimitriou at the gym
  8. Michail Dimitriou with shirt
  9. Michail Dimitriou drinking frappe coffee
  10. Michail Dimitriou riding a motorcycle