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The Best Ways To Use Videos To Market Yourself

By Michail Dimitriou*

dance on camera

Do you run your own a business? If this is the case, you know how hard it can be to promote yourself. But, with the advent of the internet, there are lots of accessible ways to get the word out about your enterprise.Online videos are a great way to get your business. The article can help you how it's done.

The content of your video go viral is to focus on excellent content.It is not necessary to own a expensive video that garners the most views. People will watch a video if it contains relevant information that is important to them.

Ensure that you optimize your videos for the search engines. You must make sure to include their targeted keywords.You might also include contact information so that people can reach you.

Video marketing is a great way to show people how to use a product you market your products and provide usage tutorials.

The most searched for topic online is finding out how to do something. Once they realize that you're actually an expert on the topic, they will continue to check out what you may have to offer.

Keep YouTube at the forefront of your video marketing strategy.You should begin your marketing campaign here. It gives you free video hosting. You can also get immediate exposure to a large number of being on the third most highly-trafficked site anywhere.

Make a video showing how others should use your product correctly.You will be solving the problem for those that have asked about it and get new customers this way as well.

You will most likely get the occasion to interview some experts or simply document your experience. If you are speaking at the event, have someone record it.

You need to know for sure whether or not your video's performance statistics regularly. You can view videos and guess how valuable the video will be to your customers just by guessing. Look at the hits your videos you make get, how much of the video they watched and more.

Brief videos are more favorable than longer ones.Your videos should not last for more than a couple of minutes or you will wander if your video rambles on. Five minutes is okay in some cases, but do not make it any longer than that. Keep it short and simple.

This will allow people to watch your video on your site, while also having an easy access to the actual services or products. You will still get credit for your views since the analytical tools made accessible to YouTube users keep track of viewers who watched the video via another site.

You don't need high-quality equipment if you want to engage in video marketing. Most of the task. You can also use your smartphone!

You need to be yourself when you make a video. People want to see the real people when they watch their videos. When customers find you trustworthy, they are more likely to trust you and your product. Your face will be permanently linked with the products you and your products.

Think back to some of the memorable commercials you've seen in the past and you'll see that music adds interest to most videos. Think of music and incorporate it into your video. Customers will watch the entire video more appealing with music.This is an even more useful tip if you do not like being onscreen.

Offer them something free, like a report or an eBook, and tell them what they'll get in return. They will believe your face.

You could promote your business. Create a complete video that includes all necessary information. Nothing is more frustrating than videos with information that just directs them to buy complete "how-to" guides or products.If you can provide a service to the viewer, customers will respect you as an authority.

Podcasts are a popular yet under-used component of video marketing. This offers an additional way to market your business and lets you charge a fee for the way on your most effective interviews or demo videos. Make sure you make this fee is quite low.

Humor can be a great tool in video marketing.Your customers will not original and funny. A humorous or funny commercial will be more likely to grab people's attention. Try to change things up with your videos.A video that is filled with interesting and makes people chuckle will get you far.

A great way to use video marketing is as a means to to communicate directly with your consumers directly. Create videos that answer their questions instead of just answering them back. This kind of communication engages the viewer and will probably make your customers appreciate you a dialogue with you.

The expression "keep it real" applies to videos as well as in speech. Viewers find speech more likely to believe you if you are telling the speaker appears to be honest. People are most likely to share your videos if you look and act honest.

Once you hook them in, you'll be sure that they'll watch the rest of the video in full. How do you plan on grabbing their attention and keep it? It all depends on the topic discussed and what your video is about.

Do not have your videos autoplay. Allow your site visitors to decide whether or not they want to play your videos. They might not be able to because of where they are, loud video would not be appropriate. Let them make the video.

How will you measure the success of your progress if you fail to review statistics or viewer feedback?

While many of your videos will be short, offer your viewers some longer videos that go deep into topics. The videos should be focused to everyone. Longer videos may target the more savvy among your audience and go in depth into a topic.

Video marketing is one of the best ways to get your name out there. Millions of people are online every day. This means that you should be making use of video marketing, as well. Implement the tips you have learned here and your business will begin to grow larger and more sophisticated with each passing day.

Last Update: 08 December 2019


digital marketing in Cyprus *Michail Dimitriou is working as Head of User Acquisition for Wooloo Games Pacific, a company that develops and publish mobile game apps.
Since 2017 he specialize in gaming section firstly as a PPC manager for an online casino & sportsbook operator based in Malta, and now as Head of User Acquisition for a mobile game apps development company based in Cyprus.
Also he is smart and handsome.



info (at) dimitriou.gr  
+357 95510891  
Michail Dimitriou  
Larnaca, Cyprus  
Digital Marketing / User Acquisition  
I was born in 1983 in Greece. Now I am living in Larnaca Cyprus. From November 2015 to  
February 2020 I was living in Malta. Digital Marketing & Analysis is my passion. Also I love maths.  
I created some tools and I wrote some articles about analysis & digital marketing.  
Currently I am working as Head of User Acquisition for Wooloo Games Pacific, a company that  
develops and publish mobile game apps. Since 2017 I specialize in gaming section firstly as a  
PPC manager for an online casino & sportsbook operator based in Malta, and now as Head of  
User Acquisition for a mobile game apps development company based in Australia and Cyprus.  
A video presentation is available at https://michail.dimitriou.gr  
Digital Marketing Strategy  
Technical SEO  
PPC Campaigns  
Google Ads  
Facebook Ads  
Bing Ads  
Apple Search Ads  
Google Analytics  
Google Tag Manager  
Google Firebase  
Google Optimize  
Web Design (Wordpress, HTML & CSS)  
Image Editing (Adobe Photoshop)  
Video Editing (Adobe Premiere)  
. Methodology for calculating position changes in Google results  
. Organizational SEO guide  
. SEO: Differences in the usage of robots.txt and noindex meta-tag  
. Methodology for calculating position changes in Google results  
. Google AdWords: performance formulas  
. Microdata: Usage and integration to the code  
. Protect a new website from negative SEO  
. Some tips for Google Adwords  
. Effective video marketing for product promotion  
. Average SERP change calculation  
. Google AdWords performance calculation  
. Interview with Michail Dimitriou, Digital Marketing Consultant  
iGaming (Online Casinos & Sportsbook)  
Gaming (Mobile Gaming Apps)  
E-Commerce & Retailing  
Tourism (Hotels, Sailing boats rental)  
Financial Services  
Busines Services (B2B)  
Real Estate  
Work History  
Wooloo Games Pacific PTY LTD  
Head of User Acquisition  
February 2020 – Present  
Lamaca, Cyprus  
Employment Type: Full time  
Company Activities: Mobile Game Development  
User Acquisition  
Digital Marketing  
Liaising and Implementing the User Acquisition Assets – modifying them and adjusting them  
for device and platform environment  
Review Content Game publishing on main Stores (Google Play, App Store) i.e. Landing  
Pages, Screenshots  
Reviewing the Attribution Tools, liaising with the Networks & Account Managers & Product  
Team & Management of the Publishers regarding the preparation & the follow-up of the  
Marketing Budget and the LTV assessment of the app portfolio of the Australian Publishers  
Companies trading as Wooloo Games Pacific PTY LTD  
Royal Panda LTD (LeoVegas Mobile Gaming Group)  
PPC Manager  
October 2017-December 2019  
Sliema, Malta  
Employment Type: Full time  
Company Activities: iGaming Operator  
Managing the PPC campaigns. This include budget control, depending on the profitability of  
each campaign.  
Calculating important KPIs like the Return on Investment (ROI), the real Cost per Acquisition  
(CPA), the ideal CPA for each campaign/ad group in order to be profitable, and other indicators.  
Creation and analysis of a/b tests  
Technical SEO consultancy to SEO department  
Think Design LTD  
Digital Marketing Manager  
December 2015 – October 2017  
Birkirkara, Malta  
Employment Type: Full time  
Company Activities: Digital Agency  
Digital Marketing Manager  
December 2013 – November 2015  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: E-shop  
PPC Analyst  
June 2015 – Present  
London, UK (remote)  
Employment Type: Freelancing  
Company Activities: Digital Agency  
Prodigy IQ  
Digital Marketing Consultant  
April 2015 – December 2020  
Bayside, NYC, USA (remote)  
Employment Type: Freelancing  
Company Activities: Digital Agency  
Tailored Solutions Pvt LTD  
Digital Marketing Manager  
October 2014 – March 2015  
Ahmedabad, India (remore)  
Employment Type: Fleelancing  
Company Activities: Digital Agency  
iPlus S.A. / OneSet S.A.  
Digital Marketing Manager  
September 2012 - September 2013  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: Mobile apps development  
Walk in the park  
Digital marketing Executive  
February 2012 – February 2013  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: Digital Agency  
Greek Special Forces  
May 2010 – February 2011  
Nea Santa, Greece  
71st Airmobile Infantry Brigade  
Military Service  
School of Economics,  
Department of Accounting  
TEI of Kavala  
Kavala, Greece  
Faculty of economics  
(Erasmus Program)  
Dokuz Eylul University  
Izmir, Turkey  
Croupier/Dealer Casino  
& Studio Level Award  
Online Live Casino Academy  
Bugibba, Malta  
Google Inc, Google AdWords  
Athens Greece, 16 November 2012  
WordCamp Europe, WordPress CMS  
Sofia Bulgaria, 27 – 29 September 2014  
Google Inc, Google AdWords  
Google Inc, Google AdWords  
Thessaloniki Greece, 5 - 7 March 2014  
Thessaloniki Greece, 11 - 13 March 2015  
. Google AdWords Certification  
. Google Advertisement Fundamentals Exam (success rate 88%)  
. Search Advertising Advanced Exam (success rate 85%)  
. Greek, Mother tongue  
. English, Fluent  

  1. Michail Dimitriou in Athens
    Athens, Greece
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