Michail Dimitriou


Digital Marketing / User Acquisition

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info (at) dimitriou.gr  
+357 95510891  
Michail Dimitriou  
Larnaca, Cyprus  
Digital Marketing / User Acquisition  
I was born in 1983 in Greece. Now I am living in Larnaca Cyprus. From November 2015 to  
February 2020 I was living in Malta. Digital Marketing & Analysis is my passion. Also I love maths.  
I created some tools and I wrote some articles about analysis & digital marketing.  
Profile  
Currently I am working as Head of User Acquisition for Wooloo Games Pacific, a company that  
develops and publish mobile game apps. Since 2017 I specialize in gaming section firstly as a  
PPC manager for an online casino & sportsbook operator based in Malta, and now as Head of  
User Acquisition for a mobile game apps development company based in Australia and Cyprus.  
A video presentation is available at https://michail.dimitriou.gr  
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Digital Marketing Strategy  
Technical SEO  
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PPC Campaigns  
Analysis  
Skills  
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Google Ads  
Facebook Ads  
Bing Ads  
Apple Search Ads  
Chartboost  
Google Analytics  
Google Tag Manager  
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Google Firebase  
Google Optimize  
Appsflyer  
Appanie  
Web Design (Wordpress, HTML & CSS)  
Image Editing (Adobe Photoshop)  
Video Editing (Adobe Premiere)  
Knowledge  
. Methodology for calculating position changes in Google results  
Articles  
. Organizational SEO guide  
. SEO: Differences in the usage of robots.txt and noindex meta-tag  
. Methodology for calculating position changes in Google results  
. Google AdWords: performance formulas  
. Microdata: Usage and integration to the code  
. Protect a new website from negative SEO  
. Some tips for Google Adwords  
. Effective video marketing for product promotion  
. Average SERP change calculation  
Tools  
. Google AdWords performance calculation  
. Interview with Michail Dimitriou, Digital Marketing Consultant  
Interviews  
Industries  
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iGaming (Online Casinos & Sportsbook)  
Gaming (Mobile Gaming Apps)  
E-Commerce & Retailing  
Publishing  
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Tourism (Hotels, Sailing boats rental)  
Financial Services  
Busines Services (B2B)  
Real Estate  
Work History  
Wooloo Games Pacific PTY LTD  
Head of User Acquisition  
February 2020 – Present  
Lamaca, Cyprus  
Employment Type: Full time  
Company Activities: Mobile Game Development  
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User Acquisition  
Digital Marketing  
Liaising and Implementing the User Acquisition Assets – modifying them and adjusting them  
for device and platform environment  
Review Content Game publishing on main Stores (Google Play, App Store) i.e. Landing  
Pages, Screenshots  
Reviewing the Attribution Tools, liaising with the Networks & Account Managers & Product  
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Team & Management of the Publishers regarding the preparation & the follow-up of the  
Marketing Budget and the LTV assessment of the app portfolio of the Australian Publishers  
Companies trading as Wooloo Games Pacific PTY LTD  
Royal Panda LTD (LeoVegas Mobile Gaming Group)  
PPC Manager  
October 2017-December 2019  
Sliema, Malta  
Employment Type: Full time  
Company Activities: iGaming Operator  
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Managing the PPC campaigns. This include budget control, depending on the profitability of  
each campaign.  
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Calculating important KPIs like the Return on Investment (ROI), the real Cost per Acquisition  
(CPA), the ideal CPA for each campaign/ad group in order to be profitable, and other indicators.  
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Creation and analysis of a/b tests  
Technical SEO consultancy to SEO department  
Think Design LTD  
Digital Marketing Manager  
December 2015 – October 2017  
Birkirkara, Malta  
Employment Type: Full time  
Company Activities: Digital Agency  
CarpetU2  
Digital Marketing Manager  
December 2013 – November 2015  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: E-shop  
Croud  
PPC Analyst  
June 2015 – Present  
London, UK (remote)  
Employment Type: Freelancing  
Company Activities: Digital Agency  
Prodigy IQ  
Digital Marketing Consultant  
April 2015 – December 2020  
Bayside, NYC, USA (remote)  
Employment Type: Freelancing  
Company Activities: Digital Agency  
Tailored Solutions Pvt LTD  
Digital Marketing Manager  
October 2014 – March 2015  
Ahmedabad, India (remore)  
Employment Type: Fleelancing  
Company Activities: Digital Agency  
iPlus S.A. / OneSet S.A.  
Digital Marketing Manager  
September 2012 - September 2013  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: Mobile apps development  
Walk in the park  
Digital marketing Executive  
February 2012 – February 2013  
Thessaloniki, Greece  
Employment Type: Full time  
Company Activities: Digital Agency  
Greek Special Forces  
Private  
May 2010 – February 2011  
Nea Santa, Greece  
71st Airmobile Infantry Brigade  
Military Service  
School of Economics,  
Department of Accounting  
TEI of Kavala  
Kavala, Greece  
Education  
Faculty of economics  
(Erasmus Program)  
Dokuz Eylul University  
Izmir, Turkey  
Croupier/Dealer Casino  
& Studio Level Award  
Online Live Casino Academy  
Bugibba, Malta  
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Google Inc, Google AdWords  
Athens Greece, 16 November 2012  
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WordCamp Europe, WordPress CMS  
Sofia Bulgaria, 27 – 29 September 2014  
Conferences  
Google Inc, Google AdWords  
Google Inc, Google AdWords  
Thessaloniki Greece, 5 - 7 March 2014  
Thessaloniki Greece, 11 - 13 March 2015  
. Google AdWords Certification  
. Google Advertisement Fundamentals Exam (success rate 88%)  
. Search Advertising Advanced Exam (success rate 85%)  
Certifications  
Languages  
. Greek, Mother tongue  
. English, Fluent  
  1. Michail Dimitriou in Athens
    Athens, Greece
  2. Michail Dimitriou in forest in malta
  3. Michail Dimitriou at the radar station in malta
    Radar Station
    in Malta
  4. Michail Dimitriou in syracuse italy
    Syracuse, Italy
  5. Michail Dimitriou with his mini cooper s
  6. Michail Dimitriou with his mini cooper s
  7. Michail Dimitriou at the gym
  8. Michail Dimitriou with shirt
  9. Michail Dimitriou drinking frappe coffee
  10. Michail Dimitriou riding a motorcycle
human painting